SsangYong Now KGM

JT Hughes SsangYong Shrewsbury Leads the Transition to KGM Motors

As the official SsangYong dealer in Shrewsbury, Shropshire, JT Hughes proudly announces its strategic rebranding to KGM , echoing the Korean vehicle manufacturer's global initiative to reinvent itself.

This evolution marks a significant shift from the familiar name of SsangYong to KGM Motors UK, under the inspiring global vision of "Go Different. KGM."

For over three decades, SsangYong has stood as a symbol of robust and quality SUVs, with models like Musso, Rexton, Tivoli, and Korando at the forefront of innovation. 

As we embrace the KGM identity, we carry forward a legacy of excellence and commitment to innovation and customer satisfaction. The new corporate identity features a refined brand colour scheme, with white on black accentuating KGM's esteemed history since 1954.

JT Hughes is excited to continue providing exceptional service and quality vehicles under the KGM brand. Recognising that many of our loyal customers may continue to search for their preferred SsangYong model, we are committed to ensuring a seamless transition, where the legacy of SsangYong is honoured and carried forward under the KGM name.

Kevin Griffin, Managing Director of KGM UK, shares, "This rebranding is not just a change in name but a transformative step into a future rich with innovation, quality, and unique designs. We are thrilled to lead this change in the UK, maintaining our position as a respected SUV and pick-up truck brand." 

JT Hughes SsangYong Shrewsbury, now JT Hughes KGM Shrewsbury, remains committed to moving beyond the conventional 'value for money' perspective, aspiring to be recognised for superior quality, innovative features, and technological advancements.

Brand Evolution and Communications Update:

Over the next few months, customers will witness the transformation as the new KGM brand name is introduced across all our communications and signage.

Our showrooms will gradually feature the updated branding, ensuring that every aspect of your experience with us reflects the refreshed and modern identity of KGM. 

We are dedicated to making this transition smooth and transparent, keeping our customers informed every step of the way.

Join us in this exciting new chapter as we continue to "Go Different" with KGM.

For more information on the KGM Model line-up or the SsangYong vehicles legacy, please view the KGM model range here. 

Embracing the Future: Model Continuity and Transition

To assist our customers during this transition, we have detailed the evolution of the SsangYong models to their new designations under KGM Motors:

• Was: SsangYong Rexton | Now: KGM Rexton
• Was: SsangYong Tivoli | Now: KGM Tivoli
• Was: SsangYong Korando | Now: KGM Korando
• Was: SsangYong Musso | Now: KGM Musso
• Was: SsangYong e-Motion | Now: KGM e-Motion

We assure you that these models will continue to uphold the quality, performance, and innovation you expect, all now under the  name.